How to Add Your Organization's Logo in Search Results Specifying Your Organization's Logo You can specify which image Google should use as your organization's logo in search results an...
2017-12-15T08:05:55Z

How to Add Your Organization's Logo in Search Results

Specifying Your Organization's Logo

You can specify which image Google should use as your organization's logo in search results and the Knowledge Graph.

To do this, add schema.org Organization markup to your official website that identifies the location of your preferred logo.

organization's logo

For example, a business whose homepage is www.example.com might add the following markup using visible on-page elements on their homepage:

<script type="application/ld+json">
 {
 "@context": "http://schema.org",
 "@type": "Organization",
 "url": "http://www.example.com",
 "logo": "http://www.example.com/images/logo.png"
 }
 </script>

This example indicates to Google that this image is designated as the organization’s logo and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in Knowledge Graph displays.

To add your organization's logo to your website’s, follow these simple steps:

1. Make sure you have the ability to add script to your website’s backend. If you don’t, send these instructions to your website developer.
2. Copy and paste the following code into a plain text document:
3. Add your website to the “url” section of the script.
4. Add your organization's logo links to the ”logo” section of the script.
5. Copy and paste your edited script into the head or body of your webpages.
6. Troubleshoot your script with Google’s Structured Data Testing Tool.
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